Background
Colorectal cancer (CRC) rates are high among rural residents and Medicaid enrollees.
Objectives
To address these disparities, a modified community engagement approach called Boot Camp Translation (BCT) was used to inform messaging about CRC outreach and a mailed fecal immunochemical test program.
Methods
- Eligible rural patients and clinic staff participated in a virtual BCT over two months.
- Qualitative analysis was applied to BCT transcripts and field notes.
Results
- Key themes included the importance of directly communicating about cancer, leveraging close clinic-patient relationships, and communicating the test safety, ease, and low cost.
Conclusions
Using a modified version of BCT delivered in a virtual format, community input was successfully captured to adapt a CRC outreach program for rural settings. Program materials will be tested during a pragmatic trial to address rural CRC screening disparities.
Full Clinical trial report
